"I get asked all the time, during workshops, in e-mails, in private messages, what words of wisdom I would give to a new and aspiring photographer. Here's my answer."This is a great piece for anyone wanting to make a go at making money with their photography.
Style is a voice, not a prop or an action. If you can buy it, borrow it, download it, or steal it, it is not a style. Don't look outward for your style; look inward.
Gimmicks and merchandise will come and go, but honest photography is never outdated.